Last Updated: February 06, 2026
Personal Information We Gather
At PerformBench, we focus on providing AI-powered name generation tools to help users create unique business, product, or brand names. When you visit https://www.performbench.com, we collect minimal personal information to enhance your experience. This includes details you voluntarily provide, such as your email address if you sign up for our newsletter or contact us directly.
We also gather usage data automatically through standard web technologies. This encompasses your IP address, browser type, device information, and pages visited on our site. For name generation features, we process inputs like keywords, industry preferences, or style selections you enter to produce tailored suggestions. None of this identifies you personally unless you choose to share contact details.
- Email addresses submitted via forms for updates or support.
- Search queries and generation parameters to refine AI outputs over time.
- Analytics data from tools like Google Analytics to understand site performance.
Our collection practices prioritize necessity, ensuring we only retain what supports core functionalities like delivering high-quality name ideas.
Purpose of Data Usage
Your information powers the essential operations of our AI name generator. We use input keywords and preferences to train and operate models that suggest creative, relevant names. Email addresses enable us to send personalized newsletters featuring new features, name trends, or tips for branding success.
Anonymous usage data helps us improve the platform. By analyzing popular search patterns—such as requests for tech startup names or eco-friendly brand ideas—we optimize algorithms for better results. This data never links back to individuals.
In limited cases, we may use aggregated insights for research, like reporting on naming trends across industries. All processing occurs with respect for your privacy, and we do not sell personal data to third parties.
Sharing Your Information
We share data sparingly and only when required for service delivery. Service providers, such as cloud hosting for AI computations or email platforms for newsletters, receive access under strict confidentiality agreements. These partners, including AWS for infrastructure, process data on our behalf without retaining it.
Legal obligations may compel disclosure, such as responding to court orders or protecting our rights. In business transactions like mergers, data could transfer to a successor entity, but only with equivalent privacy protections.
We never share generated name suggestions or your inputs with advertisers. Your creative sessions remain private between you and our AI tools.
Cookies and Tracking Technologies
Our site employs cookies to maintain functionality and user preferences. Essential cookies handle session management, ensuring name generation sessions persist during your visit. Performance cookies track aggregate usage, like which name styles (e.g., modern, vintage) users prefer, to guide development.
- Session cookies: Expire when you close your browser.
- Analytics cookies: From third-party services, allow us to measure engagement without personal identification.
- Preference cookies: Remember choices like dark mode or language settings.
You control these via browser settings. Opting out of non-essential cookies may limit features like personalized name recommendations. We respect Do Not Track signals where supported.
Generated Names and Intellectual Property
Names produced by our AI are generated for your personal or commercial use. They draw from vast linguistic datasets to offer fresh ideas tailored to your inputs. However, we strongly advise verifying availability: conduct trademark searches through official databases like USPTO or EUIPO before adoption. PerformBench does not guarantee uniqueness or non-infringement, as AI outputs reflect probabilistic creativity rather than legal clearance.
Users retain rights to names they select and refine. We claim no ownership over your final choices or branding decisions.
Data Security Measures
Protecting your information is fundamental. We implement robust safeguards, including encryption for data in transit (HTTPS everywhere) and at rest for stored emails. Access controls limit employee viewing to authorized personnel only.
Regular audits and vulnerability scans maintain our defenses. While no system is impenetrable, we respond swiftly to incidents, notifying affected users as required by law.
For AI processing, inputs are anonymized post-generation, preventing long-term retention of sensitive queries.
Your Rights and Choices
Depending on your location, you hold specific rights over your data. Residents of the European Economic Area, California, or similar jurisdictions can request access, correction, deletion, or portability of personal information. To exercise these, email [email protected].
We process requests within legal timelines—typically 30 days—and verify identity to prevent unauthorized access. You may withdraw consent for newsletters anytime via unsubscribe links.
- Access: View what we hold.
- Rectification: Update inaccuracies.
- Objection: Opt out of certain processing.
- Deletion: “Right to be forgotten” where applicable.
Non-personal data, like anonymized analytics, falls outside these rights.
Children’s Privacy Protections
Our services target adults and businesses, not children under 16. We do not knowingly collect data from minors. If we discover such information, we delete it promptly. Parents or guardians suspecting collection should contact us immediately at [email protected].
Name generation tools require no age verification, but content suits general audiences without child-directed features.
International Data Transfers
PerformBench operates globally, with servers primarily in the United States. Data from international users may transfer to the US or other regions. We ensure adequacy through Standard Contractual Clauses for EEA transfers and equivalent safeguards.
Your inputs for name generation process locally where possible, minimizing cross-border flows. We monitor evolving regulations like GDPR and CCPA for compliance.
Third-Party Links and Services
Our site may link to external resources, such as trademark search tools or social sharing buttons. These operate under their own privacy policies. For instance, sharing a generated name on Twitter follows Twitter’s rules, not ours.
Embedded content from partners like analytics providers collects data per their terms. Review those policies for details.
Retention Practices
We keep personal data only as long as needed. Newsletter emails retain until unsubscribed or two years inactive. Usage logs delete after 12 months. Generation inputs erase immediately post-session unless saved voluntarily.
Legal requirements, like tax records, extend retention minimally.
Contact Information
Questions about this privacy notice? Reach us at [email protected] or through the site’s contact form. We’re committed to transparency and responsive support.
For EU users, our representative handles data protection inquiries. US users benefit from CCPA opt-out options via the above channels.